Understanding and Influencing Health and Social Behavior
HPR’s data management capabilities provide a roadmap to the ever-changing healthcare landscape, allowing health organizations, employers and insurers to discover new paths to better patient care. Contact us to discover how we can equip you with the right tools and knowledge to drive greater insights, improved outcomes, and lower costs.
and In Health
International Healthcare Marketing Conference
Life Circumstances Intelligence
Springer Publishing has just released a new book by Health and Performance Resources senior advisor, Richard K. Thomas, Ph.D. In Sickness and In Health: Disease and Disability in Contemporary America addresses the factors that influence morbidity or sickness in American society. The challenges of understanding and managing health problems are discussed by Dr. Thomas in terms of important issues associated with measuring morbidity.
HPR has established a relationship with DataBay Resources, an Amerinet Company, located in Pittsburgh, Pennsylvania, and is supporting the extension of their healthcare strategic planning tool to address the population health assessment needs of healthcare providers. Population health assessments will be supported at the market and facility service area levels to allow healthcare providers to access more current and definitive data on demographic, psychosocial, socioeconomic and health needs for targeted populations. HPR will support this initiative with consumer intelligence data and estimates of health needs and health service utilization for specified populations.
In August, HPR senior advisor Richard K. Thomas, Ph.D., was the keynote speaker at the conference “Marketing and Client Service in the Healthcare Industry” held in Bogota, Columbia. The conference was attended by health professionals from across Latin America and Europe. Dr. Thomas presented the keynote speech on “The New Healthcare Marketing” with material taken from his new textbook Marketing Health Services and a discussion of important issues likely to impact healthcare and healthcare marketing in the current environment.
HPR announces Life Circumstances Intelligence 2.0, a population health assessment that combines the demographic, socioeconomic and psychographic
data of individual consumers and households into “clusters” to generate more comprehensive and revealing health profiles. LCI 2.0 enables health plans, healthcare providers and employers to more accurately target users for appropriate interventions and communications. The “life circumstances” of patients
and consumers are important drivers of healthcare outcomes. You can download the Life Circumstances Intelligence white paper on the Resources page.
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